The Road to World Water Week

I can’t help but think of the worldwide web when I see WWW but, in this case, it stands for World Water Week, an annual gathering of a few thousand people in Stockholm, Sweden, who get together to talk about — you guessed it — water!  Discussions focus on everything related to water – from quality to quantity, the politics of water (and there are a lot of these), the price of water, and how water (or the lack of it) can cause wars between nations. PepsiCo has had a presence at World Water Week for several years, but this year is especially exciting, because we are launching the first-ever PepsiCo Water Report: “Water Stewardship: Good for Business. Good for Society.” This is the first time our efforts to conserve and replenish water use in our operations and expand access to clean water around the globe... Read more

Bringing the Farm to the City

Faced with an ever increasing array of choice, consumers have a growing interest in learning more about where their food comes from and supporting local suppliers. As a result, the number of farmers markets in the US has grown tremendously, up 65% since 2005. There are over 107 farmers markets operating in NYC alone! While consumers enjoy interacting with farmers and purchasing their produce, most – especially those living in big cities – have never been to an actual farm. The folks at Lay's®, part of PepsiCo, are trying to do something about that by bringing a one-of-a-kind farm experience to cities across the country. Read more

It’s More About the Friendship

I wanted to share a few thoughts this week about the PepsiCo volunteers that take time out of their days to get involved with the Food for Good Mobile feeding routes. I had the fortunate pleasure to travel around with several members of the PepsiCo Business + Innovation Solutions (BIS) team on a mobile feeding route one day this week, and I will say it was an uplifting experience on many fronts. Read more

What We Learned at BlogHer 2010

We were excited and honored to be back again at BlogHer this year as a sponsor. It was inspiring as always to see so many dedicated women and the diverse, powerful community they’ve formed. Because this community is so pivotal to what we do, we had many of our marketing, communications, and digital leadership there to engage with the conference attendees. Read more

PepsiCo’s ‘Dream Machine Day’ at Tropicana Field

On Friday, July 30, 2010, the Tampa Bay Rays played host to the New York Yankees at Tropicana Field in front of a sold out crowd who helped kick-off ‘Dream Machine Day at Tropicana Field.' Since the stadium is newly equipped with five PepsiCo Dream Machine kiosks, I was on hand to represent PepsiCo and I even got the chance to sing “Take Me Out to the Ball Game” during the 7th inning stretch. J.R. Martinez, star of ABC-TV soap opera "All My Children" and a graduate of the Florida State University EBV program, was on hand to throw out the ceremonial first pitch. J.R., who suffered severe burns to more than 40 percent of his body while serving with the Army in Iraq, went through countless surgeries and hours of... Read more

BlogHer 2010: “The Sofa Summit”

The greatest changes in society – in nutrition, health and the environment — have been forged by women; and women are no less a driving force in business today. Women are the thread that holds together the fabric of society.  With this reality in mind, more and more companies are seeking to understand how women think, how they shop, who they influence and how deeply this influence is felt at home and among other women.  We at PepsiCo believe we should understand women’s needs more deeply and that we can achieve this by listening to her and having a conversation to allow a deeper level of consumer insights.  BlogHer is the ideal venue to put that concept into action with an increasingly important group of bloggers and media that reach our audiences very directly with high degrees of implicit trust. PepsiCo wanted to tap into the... Read more